Eye-tracking data comes in several formats, each offering its own unique perspective. Heatmaps combine the gaze data of multiple users into one easy-to-read. The app creates interactive sequence charts and other analysis from Tobii, SMI, GazePoint and other eye trackers. Just upload your data and see the results. Our flagship product, Blickshift Analytics, is the result of many years of research and our expertise in visual analytics, allowing you to quickly get in-depth insights into your eye tracking data. In this article, we'll be walking through the three most common outputs – heatmaps, gazeplots, and opacity maps. Eye-tracking metrics such as dwell time, time to first fix tion, and revisits come from AOIs. While heatmaps and gaze paths are excellent tools that help us understand the set-up of the study and visualize some of the results, AOIs allow us to analyEye tracking technology is becoming easier and cheaper to use, resulting in its increasing application to numerous fields of research. Visualizations can reveal. Gazealytics is a sophisticated, web-based visual eye tracking analytics toolkit that features a unified combination of gaze analytics features that support flexible exploratory analysis, along with annotation of areas of interest (AOI), time-window of interest (TWI) and filter options based on.